Best Marketing Automation Software Tools Ranked

There are so many choices to make when choosing a marketing automation software.

An internet search of marketing automation tools will lead you to a countless list. You don’t need to go through those lists to find the one that’s fit for your business.

This article has researched and reviewed the best marketing automation software in the market. They offer all the solutions businesses need to scale in their marketing campaigns.

Table of Contents Show Table

HubSpot Marketing

Hubspot marketing Automation Software

HubSpot Marketing is a marketing automation software that is widely tagged as the best marketing software due to its tools that enables efficient marketing campaigns.

It has a comprehensive inbound marketing solution that accelerates your sales and develops your ROI. This marketing software can assist you in creating and expanding your website, as well as regulating the efficiency of your campaigns.

HubSpot enables lead generation via multiple channels. In addition, it allows for customization by enabling users to create and design their content and workflows. Some of Hubspot’s marketing automation tools include a drag-and-drop editor, landing page builder, and lead management tools.

Hubspot makes it easy to create targeted emails, and it allows for the building and designing of triggers.

HubSpot, which is suitable for large businesses, comes with CRM integration and email marketing automation tools.

Its purchase plan begins at $45 monthly.

Key features of Hubspot Marketing Automation Tool

  • Clean and straightforward interface
  • Lead tracking and metrics
  • Social media management
  • Regular lead nurturing
  • Personalized lead management
  • Advanced Automation


Marketo marketing Automation Software

This is one of the top marketing automation tools that focus on lead behavior tracking. It provides useful customer data that aids in the creation of data-driven marketing campaigns.

This marketing automation software enables the easy creation of marketing campaigns, and it provides insight into the impact of your marketing campaigns on sales.

With Marketo, you can connect with prospects via emails and all social media channels. It also comes with content personalization tools, lead management tools, and a dashboard that provides real-time data for effective marketing campaigns.

Marketo also allows for a personalized customer experience, audience segmentation, social media marketing campaigns, marketing automation, and more. It also makes use of Artificial intelligence for contact segmentation.

Key Features of Marketo

  • Marketing Impact Analytics
  • Marketing Data Environment
  • Sales Partnership tools
  • Cross-Channel Engagement tools
  • Sales insight
  • Plug and Play Integrations
  • Advanced BI Analytics
  • Advanced Journey Analytics


Freshmarketer marketing Automation Software

This is a marketing automation software tool that comes with marketing and sales automation tools. It boosts sales, generates quality leads, and provides CRM tools that enable the creation of delighted customers.

Freshmarketer CRM is built by Freddy AI. Therefore, it offers tools that enable sales management and generation. It also provides marketing solutions and automation tools.

Freshmarketer offers a free plan, but its paid plan starts at $19/month.

Key Features of Freshmarketers CRM

  • Customization
  • Workflow automation
  • Chat and Email Campaigns
  • Lead management
  • Landing Page Builder
  • Event Tracking
  • Content management
  • Project Management
  • Customer Relationship Management
  • Analytics and Visualization
  • Social Media Automation
  • Shopify Integration

Marketing Creatio

Creatio marketing Automation Software

Marketing Creatio is a powerful marketing automation software. It offers a marketing solution that comes with sales and CRM features.

It comes with a lead generation tool that analyzes lead behavior, and it offers a user-friendly and centralized platform that enables the easy access to important files or data.

Marketing Creatio allows you to determine your pricing plan. Its pricing plan depends on the number of active contacts and agents you own.

Other features offered by Marketing Creatio include collaborative tools, business process management, access and user management, synchronization, integration, AI, and machine learning tools.

Key features of Marketing Creatio

  • Lead management tools
  • Segmentation
  • Email marketing and Automation tools
  • Landing page Integration
  • Reporting and Analytics
  • Website behavior Tracking
  • Event Management

Pardot Marketing Automation Software

Pardot Marketing Automation Software

Pardot is a business-to-business marketing automation software and tool. It assists businesses in automating processes such as lead generation, sales, marketing tasks, and more.

This software allows the use of a visual editor to create workflows, and their advanced solutions identify and generate high-quality solutions.

With Artificial Intelligence (AI), Pardot improves the efficiency of its marketing automation and allows you to track the performance of your marketing campaigns across all channels.

It comes with a customization feature and a 350-degree view of all your leads and contact.

Pardot’s pricing starts at $1,250/month.

Key Features of Pardot

  • Lead Generation tools
  • Lead management tools
  • Email marketing automation tools
  • Sales and Marketing alignment with Salesforce CRM
  • ROI Reporting
  • Artificial Intelligence that enables lead scoring, campaign insight, and behavior scoring.

Autopilot Marketing Automation Software

Autopilot marketing Automation Software

This marketing automation software is a unique platform with multiple marketing templates that serves a lot of purposes.

Some of its templates function as a lead nurturing and capturing tool, while others are used to track a lead’s engagement, behavior, and more.

AutoPilot comes with a drag-and-drop editor that enables the easy creation of email marketing campaigns. It also comes with a tool that enables the separation of leads into silos.

AutoPilot is best known for its collaborative tools that allow the creation of smooth workflows and effective marketing campaigns.

Its basic plan costs $38.20 per month.

Key Features of AutoPilot

  • Marketing Automation Templates
  • Omnichannel communication
  • Collaboration tools
  • Drag-and-drop editor
  • Advanced Integrations

SharpSpring Marketing Automation Software

Sharpspring marketing Automation Software

Sharpspring is a marketing automation software that provides all the toolset needed to boost sales, growth, and conversion rant. It also comes with solutions that enhance your customer relationship.

Its dashboard is well-built, and it is extremely easy to use. It is a marketing automation tool used by professionals, marketing agencies, and small/medium-sized businesses. Sharpspring also comes with a mobile CRM software.

With Sharpspring, you can track the entire journey of a lead. Its pricing plan depends on the size of your business.

The pricing plan for small and medium-sized businesses starts at $449/month, while the pricing plan for enterprises and Agencies is a custom quote.

Key Features of SharpSpring

  • Customizable Marketing Automation Tools
  • Lead capturing
  • Drag-and-drop editor
  • Sales Automation
  • CRM
  • Email Marketing
  • Campaign Tracking
  • Third-party integration

Other features offered by Sharpspring include Chatbots, Forms, Analytics, Sales dialer, landing pages designer, and more


Iterable marketing Automation Software

Iterable is a marketing automation software that allows for a unified customer experience. It comes with a powerful toolset that creates and measures marketing campaigns.

With this software, you can see a customer’s interaction with your business as they go through different funnels of your business.

Iterable enables your business to personalize and customize the channels used in connecting with customers. It is a cross-channel, multi-channel, and omnichannel marketing automation software.

Key Features of Iterable

  • Campaign Analytics, Management, and Segmentation
  • Customer Segmentation
  • Customizable templates
  • Email tracking and marketing
  • ROI Tracking
  • Contextual Targeting

Oracle Eloqua

Oracle Eloqua marketing Automation Software

Oracle Eloqua is an automation tool that boosts a business growth, revenue, conversion rates, and customer satisfaction.

It is a B2B product created by Oracle that aims to provide solutions for sales and marketing teams.

With Oracle Eloqua, your team can create and manage marketing campaigns, nurture leads, and convert B2B leads.

Oracle Eloqua offers a pricing plan that starts at $2000/month. This plan enables the management of 10,000 contacts, and it is limited to ten marketing users & five sales users.

Key Features of Oracle Eloqua

  • Audience Segmentation and Targeting
  • Campaign Orchestration
  • Lead Management
  • Asset Creation and Management
  • Customer Behavior Tracking
  • Marketing and Sales Alignment
  • Centralized Dashboard


Leadsqured marketing Automation Software

LeadSquared is the best marketing automation software for users in search of a platform with marketing and CRM functionality.

This marketing tool enables high sales productivity and advanced integrations. With LeadSquared, you can push a lead down a sales pipeline.

Leadsqaure is most suitable for small and medium-sized businesses tools it offers. Nevertheless, it is a great marketing automation software.

Some of the sales of marketing feature it offers include behavioral insights, drip marketing, segmentation, and personalization.

Key Features of LeadSquared

  • Workflow Automation
  • Lead Engagement tool
  • Customer behavior tracking tools
  • Customizable templates
  • 24/7 customer support
  • Sales and Marketing Automation
  • Responsive Landing Pages

LeadSquared pricing plan starts at $150/month.


Activecampaign marketing Automation Software

ActiveCampaign software is best known for the advanced marketing automation tools it offers. It is a B2B and B2C software that comes with everything you need to create effective marketing campaigns.

It comes with CRM and email marketing functionalities which are suitable for start-ups and advanced marketers.

In addition, ActiveCampaign offers some free marketing automation tools such as subject line generators, webinar templates, freelancer resources, SaaS homepage audit worksheets, CRM templates, cart abandonment tools, content templates, e-commerce integrations, and more.

Activecampaign offers a cheap pricing plan that starts at $9/month. Its pricing depends on the number of contacts to be managed. The $9/month plan allows for 500 contacts.

Key Features of ActiveCampaign

  • Customer Behavioral Tracking
  • E-commerce Functionality
  • Transactional Email
  • CRM and Sales Automation
  • Sales Engagement Tools
  • Drag-and-drop email editor
  • Site and Event Tracking

RD Station

RD Station marketing Automation Software

For small-scale businesses, RD Station is the best marketing automation software tool to use. It makes use of automation to streamline marketing and sales activities.

It helps small businesses to generate and nurture leads, create better campaigns, and achieve better sales results.

RD Station is trusted by over 35,000 businesses, and it improves productivity in the workplace. The features offered by RD Station include contact segmentation, workflow automation, social media management, and advanced analytics.

Its pricing plan starts at $19/month.

Key Features of RD Station

  • Landing pages and pop-up forms
  • Search Engine Optimization
  • Funnel and Channel Analytics
  • Email Sequences
  • Apps integration

Campaigner Marketing Automation Software

Campaigner marketing Automation Software

Campaigner is a multi-channel marketing automation software that offers e-commerce functionality. With this software, your business can boost its sales, revenue, and customer relationship activities.

Campaigner improves your marketing campaigns. Its Reputation Defender solution analyzes your emails to detect anomalies that could hinder lead generation.

This marketing software helps you to orchestrate a customer’s journey with your business. With it, you can have control over a lead’s interaction with your business.

Additionally, Campaigner enables you to send personalized and targeted messages to prospects.

Campaigner is trusted by over 120,000 businesses due to the powerful marketing automation tools it offers.

The campaigner pricing plan starts at $59 per month.

Key Features of Campaigner

  • A/B Testing
  • Audience Segmentation
  • Automation Workflow Builder
  • Conversion Tracking
  • Dynamic content
  • Email Design
  • Landing Pages
  • Email Marketing Automation

Exponea Marketing Automation Software

Exponea marketing Automation Software

This is a B2C marketing automation tool that enables you to reduce the costs of carrying out marketing campaigns. It is also an advanced lead generation tool that aids the creation of targeted and personalized emails.

Exponea offers solutions that track the behavior of your lead in order to provide data that enables the creation of an effective marketing campaign.

This software also enables communication with leads via multiple channels. Its tools allow you to make accurate marketing predictions and gain insight into your sales performance.

Key Features of Exponea

  • Drag-and-drop campaign editor
  • Multiple templates
  • Advanced Personalization
  • A/B Testing
  • Advanced Integrations
  • Channel Engagement Tool
  • Predictive Campaign
  • Ads Management
  • Real-Time Analytics
  • Single Customer View

Wishpond Marketing Automation Software

Wishpond marketing Automation Software

Wishpond is a powerful marketing automation platform used by marketers to develop and grow their businesses.

It provides marketing automation tools such as lead capturing and nurturing tools, landing pages builder, popups and forms,

This tool which is suitable for small businesses, allows users to create a professional-looking landing page that converts.

Its pricing plan starts at $49/month and ends at $199/month.

Key Features of Wishpond

  • Landing Page Builder
  • Email Marketing Tool
  • Website Popups
  • Lead Tracking and Management
  • Marketing Automation
  • Lead Scoring
  • Advanced Integrations

Real magnet

Real Magnet marketing Automation Software

Real magnet is an advanced marketing automation software that offers the best automation tools to marketing experts and beginners.

It is a straightforward platform with an intuitive design. Real Magnet allows businesses to create and manage email and marketing campaigns.

Key Features of Real Magnet

  • Search Engine Optimization tools
  • Inbound Marketing
  • Lead Generation Tools
  • Social Media Management
  • Campaign Management
  • Website Tracking
  • Lead Scoring
  • ROI Tracking


Salesforce marketing Automation Software

Salesforce is a customer relationship management software (CRM) that performs marketing automation functionality.

This software comes with packages that boost every aspect of your business. With its opportunity management solution, your business can get a complete view of competitions, quotes, stages, and deals.

Salesforce’s Einstein Analytics uses artificial intelligence to discover useful sales and marketing insights.

With Salesforce, you can create and manage multiple marketing campaigns from a single platform. This platform enables you to track your performance, measure the stages of your campaigns, and make predictions.

Salesforce pricing plan starts at $400/month.

Key Features of Salesforce

  • Contact and Lead Management
  • Activity Management
  • Pipeline and Forecast Management
  • Segmentation
  • Data Management
  • CRM
  • Lead Generation
  • Measurement and Optimization of ROI

AdRoll Marketing Automation Software

AdRoll marketing Automation Software

AdRoll is an e-commerce marketing automation tool for start-ups and small businesses. This platform enables you to connect and interact with high-quality leads.

This platform is trusted and used by leading brands such as Upwork, Zendesk, Spotify, Slack, and more.

Some marketing automation features offered by AdRoll include behavioral tracking, social marketing, ROI tracking, mobile retargeting, and more.

With AdRoll, your business can discover useful customer behavior that affects decision making process. AdRoll pricing plan starts at $25/month.

Key Features of AdRoll

  • Customer Segmentation
  • Conversion Tracking
  • Actionable Insight
  • Social Media Retargeting
  • Account Management
  • Audience Targeting
  • Personalization
  • A/B Testing

iContact Pro Marketing Automation Software

iContact Pro marketing Automation Software

This is an inexpensive marketing automation software that automates your email marketing process.

It is suitable for small businesses due to the simple but powerful features it offers. With its easy-to-use tool, iContact enables you to grow your audience, send personalized/targeted emails, automate your interactions, and build beautiful emails.

iContact comes with a drag-and-drop editor that simplifies your email creation process. Other features it offers include lead scoring, lead capturing, analytics, and more.

iContact offers a free version that allows you to manage up to 500 contacts. Its paid plan starts at $23/month.

Key Features of iContact Pro

  • Workflow Automation
  • Multiple pre-designed Templates
  • Social media ads management
  • Landing page editor
  • Integrations
  • Analytics
  • Contact Segmentation
  • A/B Split Testing
  • Behavioral Tracking
  • Performance Reporting
  • Email Automation
  • Multi-user Access

GreenRope Marketing Automation Software

GreenRope marketing Automation Software

GreenRope is a powerful CRM software with marketing automation functionality. With GreenRope, your business can convert and manage high-quality leads.

It is an all-in-one Customer Relationship Management Software that boosts workplace productivity.

GreenRope pricing plan starts at $99/month and ends at $799/MONTH.

Key Features of GreenRope

  • Sales and Deal Management
  • Omnichannel Automation and Reporting
  • Collaboration Tools
  • Lead Management
  • Efficient Workflow Management

What is Automated Marketing?

What is Automated Marketing?

Automated marketing is the use of technology to simplify the process of carrying out a marketing process. With an Automation Marketing tool, businesses can send targeted and personalized emails.

Automation marketing software also makes it possible for businesses to view the performance of their marketing campaigns. With this tool, businesses can discover data that drives an effective marketing campaign.

Small Business Marketing Automation Software

Here are the best marketing automation software for small businesses. With this, small businesses can optimize and manage their marketing campaigns at an affordable cost.

Hubspot Marketing

Hubspot marketing is the best marketing automation software for small businesses. It comes with advanced features that can be accessed at an affordable rate.

Hubspot Marketing offers a pricing that starts at $0, which means that it is a free tool that enables you to carry out marketing process at no cost.

With Hubspot Marketing, your team can create optimized and relevant content that will get to the right prospect with the help of Hubspot.

Hubspot Marketing comes with unique features such as a landing page editor, SEO tool, lead generation tool, and more.

Monday is a project management software that carries out CRM functionality. It is an all-in-one software that can perform countless business activities.

With, your business can automate its marketing activities at an affordable rate. This software comes with impressive templates and a centralized platform that enables you to carry out multiple marketing campaigns across different channels in one collaborative space.

Features offered by Monday include lead generation, customization, email marketing, and more.

Maropost Marketing Cloud

This is a marketing automation with features that are designed to meet the needs of small businesses.

Marapost provides a centralized platform that enables you to perform web marketing, social media marketing, mobile marketing, and email marketing – from one place.

With Maropost, you can connect with high-paying leads on different channels. Some of the features of Maropost Marketing Cloud include A/B testing, SMS campaign, email marketing, advanced reporting, and more.

Best Free Marketing Automation Tools

Free Marketing automation tools are tools that provide free automated marketing solutions. Although free, the tools listed below comes
with advanced features. Check them out!

Hubspot Marketing

Hubspot Marketing is a marketing automation software that offers free automation services. With this software, your team can boost productivity and conversion rates.

Hubspot allows you to create SEO content that converts. It also allows for the creation of responsive landing pages, effective marketing campaigns, and targeted content.

The free plan offered by Hubspot allows the access to tools such as Facebook leads ads, contact management tools, forms, lead analytics, and more.


Freshmarketer is one of the best free marketing automation software. This software offers a wide range of tools that boosts the efficiency of any marketing campaign.

It comes with behavioral targeting and segmentation solution. With the behavioral targeting tool, your team can send personalized emails to the right audience. The behavioral segmentation feature allows you to organize and classify leads based on their web behavior, demographics, and geographics.

Other free tools provided by Freshmarketers include CRM integration, web tracking, contact management, email marketing, and more.


Ortto is a free marketing automation tool with advanced features. This software allows you to track relevant metrics, generate, and manage leads.

This software comes with a survey and pop-up forms that enables you to gather useful information about your target leads.

Its built-in customer journey builder allows you to view each stage of a lead’s interaction with your business. It also enables you to deliver personalized experience as they go through each stage.

Free tools offered by Ortto include audience analytics, management of 2000 contacts, segmentation, activity tracking, dashboard builder, and more.

Most Important Features of Marketing Automation

When picking a marketing automation software, there are important features you need to be on the lookout for.

As a beginner in the world of Marketing Automation, it can be difficult to identify the features you need. And although these features depend on the needs of your business, this article still highlights the most important features every business needs in a marketing automation software.

  1. Visitor Tracking: You need a marketing automation software that tracks and collects information about your web visitors. This will enable you to create content that grabs their attention.
  2. Lead Scoring: This feature is important in a marketing automation software as it enables you to identify high-quality leads that drive sales.
  3. Lead Nurturing: With this feature, your team can turn a low-quality lead into a paying and high-quality lead.
  4. Landing Page Builder: A marketing automation software must come with tools that allow the creation of a responsive landing page. With a landing page, your business can generate leads.
  5. Email Marketing Tool: An email marketing tool allows you to send personalized and targeted marketing campaigns. It also allows you to segment leads and follow up on a prospect.
  6. Contact Management: With a contact management feature, your team can easily store and retrieve information about a lead. This feature also allows you to access real-time data that drive effective marketing campaigns.
  7. Integration: A marketing automation software that allows for integration enables you to integrate with the software you need.
  8. A/B Testing: This feature allows you to identify content with potential. With this tool, your business can push out content that appeals to your target audience.
  9. Reporting: With this feature, you can gain insight into what is working and what isn’t. You can also view your marketing performance on different channels.
  10. Social Media Marketing Automation: Any marketing automation software must come with tools that enable you to integrate with your social media. With this tool, your business can generate leads from multiple channels.

How Does Automated Marketing Work?

In any business environment, there are repetitive tasks that consume both time and energy. And during the process of marketing, some of these tasks hinder your team from achieving a high level of productivity.

A marketing automation software identifies all repetitive and manual tasks in your workflow, and it performs it for you, thereby allowing your team to focus on what matters.

How does Automated Marketing work? Automated marketing makes use of automation to carry out marketing campaigns. Rather than putting you through the stress of generating leads manually, an automated marketing process identifies a lead, categories it based on its behavior, and then sends it personalized marketing campaigns in sequences.

Here’s how an automated marketing works:

  • Marketing automation software tracks your web visitors
  • It proceeds to collect information about them through pop-ups and forms
  • It scores the leads based on their web behavior
  • It organizes the leads into a list
  • Every contact in a list receives personalized and targeted emails.
  • The software begins to nurture the leads

When a nurtured lead makes a purchase, the marketing automation software directs the lead to the sales team.

Frequently Asked Questions

What are the types of marketing automation tools

The different types of marketing automation tools are email marketing software, sales workflow automation software, social media marketing software, marketing analytics software, Customer Relation Management Software, and Landing Page Automation.

What is the best free marketing automation software

Freshmarketers and Hubspot marketing are the best free marketing automation software in the market. They offer free advanced features that streamline your marketing activities and campaigns.

How much does marketing automation software cost

The cost of a marketing automation software depends on the pricing plan offered by an automation platform. Different companies offer different pricing. So it’s best that you figure out the one that works best for you.

Is marketing automation right for your business?

Yes! A marketing automation software is right for any business, whether small, medium, or big. A workplace with a marketing automation software is bound to experience a high level of productivity.

What is marketing automation in B2C Marketing

Marketing automation in B2C marketing is the use of technology to carry out marketing campaigns that are aimed at individual customers.

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