17 Best Keyword Rank Tracking Software

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Last updated Jun. 10, 2022 by Jessica Green

To monitor your SEO campaigns and position, you need the best keyword rank tracking software.

With it, you can know how your site is performing in SERPs and how to find keywords that are easy to rank for.

In this post, I’ll review the best keyword rank tracking tools that will make your SEO efforts pay off.

Here’s a review of the 17 best rank tracking software

SE Ranking

SE Ranking is an all-in-one package that enables you to track all your rankings, detect technical errors, monitor competitors ranking, and discover the keywords your competitors use in their SEO campaigns.

With SE Ranking, your team can view the top 100 search results for a target keyword, conduct keyword research, and see how a keyword ranks in different locations.

It also enables you to efficiently manage your SEO and marketing campaigns by allowing integrations such as Zapier, Google search console, Google analytics, API, Google data studio, and API.

Other Features of SE Ranking

  1. Backlink checker and backlink monitoring tools.
  2. Competitors research tools
  3. Website audit tools
  4. On-page SEO checker
  5. White Labels
  6. Report builder
  7. Lead generator

Keyword grouper, social media analytics, search volume checker, traffic analytics, index status checker, and parameter checker are also features of SE ranking.


SE ranking offers four pricing plans. The essential plan costs $31.20/month, the Pro plan costs $71.20/month, and the Business plan costs $151.20/ month.

For the custom plan, contact the SE ranking team.


SEMrush is a marketing platform with an advanced rank tracking tool.

With SEMrush, you can view your site’s performance on Google SERPs, and track all the keywords your competitors are ranking for. It also enables you to detect problems in your SEO campaigns.

The SEMrush sensor tool provides you with up-to-date data that enables you to detect Google’s ranking algorithm updates.

Aside from providing you with data on how you rank in different regions, SEMrush also provides you with the number of keywords a site ranks for, the number of traffic the site gets from the keyword, the number of paid keywords the site uses, and the number of traffic a site receives from its ads paid keyword.

Other Features of SEMrush

  1. Keyword research
  2. On-page SEO
  3. Competitors SEO Analytics
  4. Content marketing
  5. Local SEO
  6. Social media management
  7. Link building
  8. Backlink audit, backlink analytics, and backlink gap tools
  9. Competitive Research


SEMrush offers three pricing plans – Pro, Guru, and Business plan.

The Pro plan costs $119.95/month, the Guru plan costs $229.95/month, and the Business plan costs 449.95/month.

All plans come with a 7-day free trial period.


SerpWatcher is a keyword rank tracking tool that’s best known for providing daily updates on your site’s position on Google search engine result pages.

This keyword rank tracking solution provides you with day-by-day analytics of how your site ranks. It also alerts you through email when there is an important change in ranking for a keyword.

In addition, SERPWatcher also enables you to track results for specific locations, organize keywords in tags, track mobile and desktop rank results, check performance with one key metric, and share interactive reports.

Other features of SERPWatcher

  1. Keyword Research tool
  2. Search engine result page Analytics
  3. Backlink Analytics
  4. SEO metrics and Insight


SERPWatcher offers three pricing plans. And they all come with a 48-hour money-back guarantee and a 10-day free trial period.

The SERPWatcher basic plan costs $29.90/month when billed annually but it costs $49/month when not billed annually. Therefore in all annual plans, you can get a 40% discount.

The Premium plan costs $39.90/month when billed annually, and the Agency plan costs $79.90/month when billed annually.

Wincher Keyword Rank Tracking Software

Wincher is a keyword rank tracking solution that provides you with an easy way to keep an eye on your keyword rankings.

With Wincher, you can get daily updates on keywords and websites you are tracking. And regardless of the number of keywords and websites that are on your track list, Wincher allows you to get a one-screen view of their updates.

Wincher also provides you with daily updates on how your competitors are performing. In addition, Wincher also suggests keywords that will enable you to rank high on Google SERPs.

With full API access, you can build integrations that your site needs.


Wincher offers three pricing plans. All plans allow you to add an unlimited number of users to your account, and they come with a 14-day free trial period.

  • The Starter plan: This plan costs 29 Euros.
  • The Business plan: This plan costs 59 Euros.
  • The Enterprise plan: This plan costs 249 Euros.

Moz Pro

Moz Pro is an SEO product of Moz that provides keyword research and keyword rank tracking solutions.

Moz Pro gives you a real-time and up-to-date view of your keyword ranking over the week, month, or a specific range of time.

It also enables you to monitor your mobile and desktop rankings in all search engines across over 200 countries.

With Moz Pro, you can discover why your competitors rank high for a keyword, and how you can outperform them. The data provided by Moz Pro also enables you to make decisions that give you SERPs positions like snippets.

Other features of Moz Pro include:

  1. Keyword Explorer
  2. Site Crawling and Audit
  3. On-page Optimization
  4. Link Research
  5. Custom reports


Moz Pro offers four pricing plans and they all include a 1-on-1 walkthrough and 24-hour online support. In addition, they come with a 30-day free trial period.

The Standard plan costs $99/month, the Medium plan costs $179/month, the Large plan costs $299/month, and the Enterprise plan costs $599/month.

Night watch

Night Watch is a keyword ranking software that conducts research in more than a hundred thousand locations worldwide in order to give you precise data on how your keyword ranks.

This feature of Nightwatch makes it stand out from the rest of the keyword ranking software in this article.

With Nightwatch, you can track your search engine ranking across multiple search engines down to the ZIP code level thereby enabling you to get accurate and up-to-date data on your rank position.

Other features of Nightwatch include:

  1. Website Auditing
  2. Keyword suggestion tool
  3. Global reporting tools
  4. Backlink Monitoring
  5. White-label reports
  6. Search engine simulator
  7. Youtube rank tracker
  8. Local and large-scale rank tracking
  9. Integrations


Nightwatch offers four pricing plans and a 14-day trial period for all plans except the Enterprise plan.

The Starter plan costs $32/month, the Optimize plan costs $79/month, and the Agency plan costs $295/month.

The Enterprise plan is custom-based. Contact the Nightwatch team to get a price quote.


Serpstats is another keyword ranking tool that gives you an accurate overview of your site’s position on Google’s search engine result pages.

This software enables you to analyze your site’s performance, and also gives you insight into the SERP features that drive organic traffic to your site.

Serpstats also provides you with daily updates when there is an important change in the ranking of your site and that of your competitors.

With Serpstats, your team can do the following:

  • View and analyze historical keyword ranking data
  • Monitor changes in local search results
  • Share manual and automatic reports to clients
  • Compare three domains at the same time
  • View the market share fluctuations
  • Group keywords by tags

Other features of Serpstats

  1. Backlink Analysis
  2. Keyword research
  3. Site and Page Audit
  4. Competitors Research
  5. SEO score checker
  6. On-page optimization
  7. SERP Crawling


Serpstats offers four pricing plans.

The Lite plan costs $55/month, the Standard plan costs $119/month, the Advanced plan costs $239/month, and the Enterprise $399/month.


With Ahrefs, you can see where you rank for a keyword in over 200 countries. It offers four pricing plan which ranges from $99/month to $999/month.

In addition, Ahrefs also enables you to track the number of search traffic your site accumulates for ranking in a specific position. It also distributes keywords into groups and then monitors every stage of their progress.

Ahrefs keyword ranking tool enables you to do the following:

  • Sort keywords lists with tags and filters
  • Get data on featured snippets, site links, top ads, top stories, and nine other features.
  • Compare your site to your competitors
  • Gain insight into the sites competing for your position on Google SERPs.
  • Gain insight into your site’s CPC, clicks, search volume, return rate, and more.

Other Features of Ahrefs include:

  1. Keyword difficulty checker
  2. Site Audit
  3. Content explorer
  4. Site crawl
  5. Backlink analysis
  6. Site and Keyword explorer

Advanced Web Tracking

Advanced web tracking is a keyword rank tracking tool trusted by over 24,000 leading brands with which Microsoft and Amazon is a part of.

With this keyword rank tracking software, you can get precise data on how your site ranks on all devices, across multiple locations and search engines.

Advanced Web tracking software enables you to track your site’s ranking in over 3000 search engines and over 130 countries. It also offers support for all Google’s SERP features.

Other Features of Advanced Web Tracking Software

  1. Unlimited Users and projects
  2. Google Analytics integrations
  3. Competitors analytics
  4. White labeling and report branding
  5. Support for multiple languages
  6. Localization automation


Advanced Web Tracking software offers four pricing plans.

The Starter plan costs $49/month, the Pro plan costs $99/month, the Agency plan costs $199/month, and the Enterprise plan costs $499/month.

All plans come with a 30-day free trial period and a 30-day money-back guarantee.

Authority Labs

Authority Labs is a keyword ranking software that conducts a daily check on how you rank on Google’s SERPs.

It goes as far as tracking your search results by state, city, and postal codes in order to present you with the most accurate data on your ranking results.

In addition, it also provides you with mobile and desktop keyword ranking results.

Another feature of Authority Labs is the “Not Provided” keyword tool. This tool provides you with insight into keywords that your competitor isn’t ranking for, thereby enabling you to find opportunities that could boost your ranking.

Other Features of Authority Labs Include:

  1. Competitors analysis
  2. White Labels
  3. Unlimited users
  4. Customizable Branding


AuthorityLabs offers four pricing plans and they all come with a 14-day free trial period.

  • The Plus plan costs $49/month
  • The Pro plan costs $99/month
  • The Pro Plus plan costs $225/month
  • The Enterprise plan costs $450/month

Accu Ranker

AccuRanker is a keyword ranking software for SEO agencies and enterprises.

It offers a pricing plan that starts at $116/month. Its pricing plan depends on the keyword limit you want for your site. All plans come with a 14-day free trial period.

AccuRanker provides you with on-demand and daily updates of your site’s performance on multiple search engine result pages.

It also enables you to view historical data in order to help you make effective decisions. With AccuRanker, you can also segment your data and share data with your team.

Other features of AccuRanker include keyword research, competitive analysis, data segmentation, SERP analysis, dynamic tagging, keyword management, Pixel tracking, 24 billion keyword research database, integrations, API, unlimited users, and more.

SEO PowerSuite

SEO PowerSuite is an SEO platform that comes with a keyword rank tracking toolkit.

With SEO PowerSuite, you can track the keyword ranking of an unlimited number of websites in over 450 global and local search engines.

SEO Powersuite also enables you to bulk import a keyword, group keywords by tags, and more.

Other functional SEO solutions it offers include powerful keyword research, competitive analysis, backlink research & audit, traffic and PPC insight, social media stats, link building opportunities, site audit, link audit and analysis, link management, link search, task scheduling, Sitemap & Robots.txt generation, white label SEO reports, and integrated services.


SEO PowerSuite offers three pricing plans which include a free forever plan.

The free forever plan costs $0 and offers you solutions with certain restrictions placed on them. But it enables you to track the ranking of an unlimited number of keywords and websites.

The Professional plan which is suitable for in-house SEO specialists costs $299/year. And the Enterprise plan which is designed for SEO experts costs $499/year.


BuzzSumo is a content idea generation platform with over eight billion article archives that enables you to monitor your performance, generate ideas, and create content with impressive keywords that ranks higher.

It is a cloud-based platform designed to solve marketing problems faced by marketers. But it offers an advanced keyword rank tracking tool that qualifies for a place in this article.

BuzzSumo gives you access to billions of data points in order to enable you to gain insight into how to make a keyword rank higher. It also offers you data on trends to enable you to utilize good opportunities.

With BuzzSumo, you can know what your competitors are ranking for, discover their best content, and find untapped keyword ideas.


BuzzSumo offers four pricing plans which include a free forever plan.

The Pro plan costs $99/month, the Plus plan costs $179/month, and the Large plan costs 4299/month.

All paid plans come with a 30-day free trial period, and you get a 20% whenever you subscribe annually.


Used by professionals, digital agencies, and In-house SEO teams, WebCEO is a keyword rank checker tool that offers you everything you need to be at the top of your SEO game.

It enables you to track keywords, Google results, paid results, and even SERP features. You can also see how your keyword ranks in mobile and desktop searches.

With WebCEO, you can see and track your keyword tracking for different locations in the world. It enables you to view keyword rankings in over 370 search engines and down to city and ZIP code levels.

In addition, WebCEO allows you to check the performance of your competitors, view your keyword ranking on Youtube, analyze historical data, add SEO metrics to your SEO reports, and more.

Other Features offered by WebCEO

  1. Site Analysis
  2. Link Building
  3. Domain Analysis
  4. Keyword Suggestion tool


WebCEO offers four pricing plan that comes with a 14-day free trial period and a 16% discount when billed annually.

The Solo plan which is designed for beginners in SEO costs $37/month. The Start-up plan which is suitable for small and mid-size businesses costs $99/month.

The Agency plan costs $99/month but comes with scanning fees. The Corporate plan costs $299/month.

Rank Watch

This keyword rank tracking tool provides you with accurate data on how well your site ranks for a particular keyword. It tracks your ranking across multiple locations and search engines.

RankWatch performs daily analysis of your site in order to keep you updated on the performance of your SEO strategies. This tool checks and shows you how your keyword ranks in over 170 countries.

The Keyword Ranking Features it offers include:

  • Position History Tracking tool
  • An advanced rank tracking algorithm
  • Desktop and Mobile Rankings
  • Sub-domains and sub-URL tracking tool
  • Google featured snippet tracking tool
  • City-based tacking tool
  • Rank Updates frequency feature
  • Advanced filter and keywords categorization
  • Webmaster Analysis
  • Search Volumes
  • Automated ranking alerts

Other Features of RankWatch

  1. Backlink Analysis
  2. Competitors Analysis
  3. Site Audit
  4. Keyword research and hidden opportunities
  5. White Label Reports and Advanced Reporting
  6. Keyword Archive
  7. CEO Dashboard
  8. Google Analytics Integration


RankWatch offers four pricing plans that come with a 14-day free trial period.

The Medium plan costs $29/month, the Large plan costs $99/month, and the Extra Large plan costs $449/month.

The Custom-tailored plan enables you to decide how much you would pay per month. With this plan, the amount you pay depends on you.

Raven Tools

This keyword rank tracking software provides you with solutions that effectively track how your keywords rank on Google search engine result pages.

The Raven tool comes with a feature called the SERP Tracker tool. With this tool, your team can keep track of your keyword ranking across devices, search engines, and locations.

When tracking a keyword rank with Raven tools, you can decide to narrow your search down to ZIP codes.

Raven Tools also allows you to do the following:

  • Check ranking clicks, CTR, and impressions.
  • Analyze click-through rates of high-performing pages and keywords.
  • Identify opportunities based on a keyword’s performance
  • Segmentation of data
  • View average position data

Other Features offered by Raven Tools

  1. White Label SEO Reports
  2. Site Audit
  3. Keyword Research
  4. Backlink Research Tools
  5. Google Analysis Integration


Raven tools offer five pricing plan that ranges from $49/month to $479/month.

They all come with a 7-day free trial period and a 30% discount when billed annually.

Google Search Console

Google Search Console is a product created by Google that enables SEO experts to make the best out of their SEO strategies.

It offers a keyword ranking tool that gives you insight into how your site performs on Google SERPs when you use a specific keyword.

Features of Google Search Console

  1. Search Analytics Reports
  2. HTML Improvement tool
  3. Keyword Analysis through Search Queries
  4. Data Highlighter
  5. Site Coverage
  6. Sitemaps
  7. API


Google Search Console is a free service offered by Google. And so you can have access to all the services and solutions it offers without paying a dime.


There you go! This article has highlighted and reviewed the 17 best keyword rank tracking software.

The services they offer are advanced and powerful. So no matter what you choose, you’ll always be at the top of your SEO game.

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