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Last updated Jul. 7, 2024 by Peter Jakes

In an age where market research is critical for businesses aiming to fine-tune their products and services, online survey platforms have become a popular tool for gathering consumer insights. Among these platforms, Maru Springboard America stands out as one of the most recognized survey sites in North America. But the burning question for many is, "Is Maru Springboard America legit in 2023?" This review delves into the platform’s intricacies, analyzing its credibility, functionality, and overall user experience.

What is Maru Springboard America?

Maru Springboard America is an online survey panel that enables its members to participate in various surveys and earn rewards in return. Launched in 2009, the platform has grown to become one of the leading names in market research within North America. The surveys typically cover an array of topics, including consumer products, media, policy, and lifestyle habits.

How Does it Work?

Registration Process

Signing up for Maru Springboard America is straightforward and free. The eligibility criteria mandate that users must be at least 14 years old and residents of the United States. During registration, users are required to provide basic information including their name, email, and demographic details. This information is crucial for the platform to match users with relevant surveys.

Survey Participation

Once registered, users receive survey invitations via email. The frequency of these invitations can vary, but on average, members can expect to receive 1 to 4 surveys per month. Each survey typically takes between 5 to 20 minutes to complete.

Reward System

The platform operates on a point-based reward system. Members earn points for each completed survey, which can be accumulated and redeemed for a variety of rewards, including Amazon gift cards, iTunes gift cards, and direct cash payouts. The threshold for redeeming points is usually around 5,000 points, equivalent to $50.

Is Maru Springboard America Legit?

Credibility and Backing

Maru Springboard America is backed by Maru Group, a global market research and analytics firm known for its robust methodologies and ethics. The platform itself has been operational for over a decade, consistently maintaining positive reviews and a solid user base.

User Reviews

A significant number of user reviews attest to the legitimacy of Maru Springboard America. Many users have reported receiving rewards promptly and enjoying a user-friendly experience. However, as with any online platform, there are occasional complaints, primarily related to the frequency of survey invitations and disqualifications from surveys.

Payment Proofs

Numerous users have shared payment proofs, further validating the platform’s credibility. These payment proofs come in the form of screenshots of gift card codes or direct PayPal payments, which adds a layer of transparency to the platform.

✓ Short Answer

Yes, Maru Springboard America is a legitimate and reputable survey platform. Members receive survey invitations regularly and have opportunities to earn rewards like gift cards and cash through accumulated points.

The Pros of Maru Springboard America

User-Friendly Interface

One of the standout features of Maru Springboard America is its user-friendly interface. The platform is intuitive, making it easy for users to navigate, find surveys, and understand the reward system.

Variety of Surveys

The platform hosts a diverse range of surveys, keeping the experience fresh for users. Topics can range from consumer product feedback to opinions on societal issues, offering a well-rounded insight into various aspects of daily life.

Fair Reward System

Maru Springboard America’s point system is transparent and straightforward. Users can track their accumulated points easily and redeem them for rewards without hidden fees or complicated processes.

The Cons of Maru Springboard America

Survey Frequency

One common complaint among users is the frequency of survey invitations. While some users may receive multiple surveys a month, others might find themselves waiting for significant periods between surveys, limiting their earning potential.

Survey Disqualifications

Like many survey platforms, Maru Springboard America often disqualifies users from surveys if they do not meet certain criteria. This can be frustrating, especially if users are disqualified after spending some time answering preliminary questions.

Limited Rewards

While the rewards available are popular and valuable, the options could be broader. Some users may prefer more versatility in redeeming their points, such as additional types of gift cards or more direct deposit options.

Tips for Maximizing Your Experience

Complete Your Profile

Ensure that your profile is as complete and updated as possible. The platform uses your demographic information to match you with relevant surveys, so a thorough profile can lead to more frequent and higher-paying survey opportunities.

Check Your Email Regularly

Since survey invitations are sent via email, it’s crucial to check your inbox regularly to avoid missing out on opportunities. Participating promptly can also improve your chances of completing surveys before they close due to high response rates.

Be Honest in Your Responses

Honesty is key to maintaining a good standing on the platform. Providing truthful responses not only ensures that you qualify for more surveys but also helps the platform deliver higher-quality data to its clients, maintaining its credibility.

Maru Springboard America vs. Other Survey Platforms


Swagbucks is another popular survey site that offers a variety of ways to earn points, not just through surveys but also through shopping, watching videos, and playing games. While Swagbucks offers more versatility, Maru Springboard America is more focused on delivering targeted, premium surveys that often offer higher rewards.

Survey Junkie

Survey Junkie is renowned for its straightforward approach and consistent survey opportunities. However, Maru Springboard America often provides more in-depth surveys which can be more engaging for users interested in detailed market research topics.

Pinecone Research

Pinecone Research is another high-reputation survey site known for offering high-paying surveys. However, getting invited to Pinecone is more exclusive. Maru Springboard America offers a wider user base and more accessible participation.


In summary, Maru Springboard America is a legitimate and reputable platform for earning rewards through online surveys. With its user-friendly interface, variety of surveys, and fair reward system, it stands as a solid choice for anyone looking to participate in market research. While the frequency of surveys and occasional disqualifications can be drawbacks, the overall experience is positive for the majority of users.


How do I redeem my points on Maru Springboard America?

To redeem your points, log in to your Maru Springboard America account and navigate to the "Rewards" section. Here, you can choose from a variety of rewards like Amazon gift cards, iTunes gift cards, or direct cash payouts.

How long do the surveys take?

The length of surveys varies, but most surveys take between 5 to 20 minutes to complete.

Is Maru Springboard America available outside the United States?

No, Maru Springboard America is currently only available to residents of the United States.

How old do I have to be to join?

You must be at least 14 years old to join Maru Springboard America.

How often will I receive survey invitations?

Survey frequency can vary, but on average, members can expect to receive 1 to 4 survey invitations per month.

What kind of rewards can I earn?

Members can earn a variety of rewards, including Amazon gift cards, iTunes gift cards, and direct cash payouts.

Can I participate in Maru Springboard America on mobile?

Yes, Maru Springboard America is mobile-friendly and you can participate in surveys through your smartphone or tablet.

Overall, Maru Springboard America is a viable and trustworthy platform for anyone interested in earning rewards through online surveys in 2023. With its backing from a reputable market research firm, user-friendly interface, and direct rewards system, it offers a solid experience for its members.

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